The market share for furniture products, especially those targeting the upper class, is still large. This is evidenced by the high consumer interest in these products.

If all this time, most of the furniture came from Europe, Andy explained that since 5-10 years ago he was one of the dealers who brought American brands to Indonesia.
“American brands are in fact quite attractive and suitable for the upper class. In addition to the many variations, it also presents a modern classic style. They call it New Traditional,” he explained.

Source: https://www.beritasatu.com/economy/463664/pasar-masih-besar-malinda-furniture-siap-ekspansi#!

One of the leading furniture manufacturers from the US, namely Bernhardt, was also present and opened an outlet at MFG Kemang. "We present many classic concepts for Indonesian consumers," said Director of Sales International Bernhardt, Peter Hancock.

Bernhardt, who has existed for more than 100 years, presents a collection of classic contemporary nuances that suit the tastes of the upper class.

Diva Tanah Air Ruth Sahanaya merupakan salah satu yang mengaku rela mengeluarkan banyak uang demi memilih furniture yang sesuai seleranya. "Memilih furniture disesuaikan dengan budget, tapi tidak ada salah beli yang memang kita suka. Kalau pun harganya mahal saya rasa ngga ada masalah, asal nyaman," kata Ruth Sahanaya saat mengisi opening Bernhardt di Malinda Furniture Gallery, Kemang.

Dari sekian banyak mode, dia selalu tertarik dengan disain yang klasik. Oleh sebab itu mebel di rumahnya, seperti sofa, kasur, hingga meja berkonsep klasik. "Dalam memilih furniture saya pertama lihat disain. Terus kenyamanan akan jadi nilai tambah. Ngga bagus kelihatan aja tapi nyaman juga dipakai," jelas Ruth Sahayana.

Launching Bernhardt Showroom bersama Ruth Sahanaya yang diadakan di Malinda Design Center ( MDC ) kemang pada 20 November 2019. Acara dimeriahkan dengan Fashion Show dan pertunjukan dari Dance Theater. Pada acara ini Malinda melakukan donasi kepada Yayasan Jantung Indonesia.